Last Updated: 5th March 2024

<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> Introduction Welcome to the Huddled guidelines, it explores, explains and demonstrates our brand and the visual representation of it.

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<aside> <img src="/icons/view_gray.svg" alt="/icons/view_gray.svg" width="40px" /> Brand Vision

• The Huddled brand aims to stand out against the sometimes mundane sharp edges in EdTech.
• The colours, tones and styles pull at the charismatic character of young people while remaining premium, sophisticated and reliable </aside>

1. Our Audience

The Huddled brand is designed for university students who are currently studying and are between 18 and 28 years old. All our products are designed with these personas in mind.

2. Brand Marks

2.1 Wordmark

2.2 Logo

3. Inspired style

• The Huddled brand style leans in on the pop art movement, because it nods towards challenging the status quo.
• We do not want to over do, or saturate the brand, so we toil with incremental elements